Read time: 11 min

August 27, 2020

Good morning. In July, an “August 27th” hashtag blew up on TikTok, pointing back to one confusing video. The hashtag popped up on Twitter, too, with tweeters wondering what this whole Aug. 27 thing was all about.

  • “August 27th!! Get ready!” one Tweet said, also including the hashtag, #august27.
  • “What’s happening on august 27th,” another asked on Twitter.

Turns out, it was just a… joke? Looks like we’ll have to wait and see what really happens today. Nothing seems off the table in 2020.


“We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time.”

– T.S. Elliot

MINDSET: Train your brain to win

All or Nothing Thinking

Have you ever had a positive outlook on a situation drastically change due to a single unfortunate event? Perhaps you crushed the first 20 minutes of your job interview, but that one lousy answer has you convinced you won’t get the job? Maybe you find yourself bouncing between extreme opinions throughout the day. One minute your business is going to take off, and the next minute your planning for bankruptcy. If this sounds like you, you might suffer from something called “all or nothing” thinking, and it can be crippling for an entrepreneur.

Here are some simple do’s and don’t when you find yourself falling victim to this mindset:


  • Focus On Your Strengths: Remind yourself of the skillset you have built over the years. Those skills did not disappear just because something did not work out as planned.
  • Accept That Setbacks and Failures Will Happen: Any person who has ever attempted to achieve anything special has suffered a setback or failure at some point. It is okay to get frustrated for a few minutes. After that, you need to take a breath and move onto your next attempt.
  • Search For The Positive In Every Situation: No matter what happened, there is always something positive to focus on. You might not have closed the sale, but you did learn what not to say in your next meeting.


  • Focus On Your Faults: Yes, you should always be striving to improve upon your weaknesses. However, you cannot spend all your time focusing on everything you don’t do perfectly. As long as you know, you are going to work on, move onto your next task.
  • Self-Defeating Thoughts: You cannot allow yourself to drown in a sea of negative thoughts such as “I am not good enough,” “This will never work,” and “Maybe they were right.” You know what your common thoughts are. As soon as they pop into your head, shut it down by listing three positive skills you possess.
  • Using Terms Such as ‘Never’ or ‘Nothing’: If you think someone will never happen, then you will lose all motivation to try. You have no idea if something is never going to happen. If you assume nothing will happen or determine you got nothing out of your experience, then your brain will stop trying to turn that negative into a positive.

Train your brain to follow these guidelines, and you will slowly eliminate this thinking completely.

Disclaimer: The following content is not meant to replace any therapy or advice given by a trained professional. The author of the following content is not a trained professional. He is an entrepreneur who wishes to share his thoughts on a type of mindset he has had to overcome.

NEXT LEVEL: Keep your success going

Be More Specific!

As anyone who has played the “telephone game” knows, things really get lost in translation. Games aside, this is usually a quick fix to re-explain something or elaborate on what we meant unless we’re not around to eliminate the confusion. Those of you in executive positions or project management know exactly what we’re talking about.

Sometimes we have to be very careful about how we articulate instructions, and other times we should seek clarity on instructions given to us. In the popular British show “Taskmaster,” participants are given a task and parameters to complete said task. In one task, players had to move water from one bucket to another “without touching the bucket.” Most players inferred this to mean the bucket could not be moved, but one player bribed a 3rd party with cash to move the bucket for him. The judges gave that player the win because they had said the phrase “without touching the bucket” and should have specified “the bucket cannot be moved.”

A trivial change in phrasing had very different meanings in practice, and one person exploited that for a win. If you’re in a position where you’re frequently delegating tasks, ensure your team understands your meaning by being specific with your intent. If you’re on the other end of the coin and execute ideas and plans frequently, make sure you take a little extra time to understand not just the surface value of the task, but the intent behind it. You’ll save yourself from potentially wasting precious time, and you can secure a win.

ACHIEVERS’ ARMORY: Equip yourself with proven tools & tactics

A Video Rush To The Head

It used to be that if you wanted to make videos for your brand, you had to have extensive knowledge or a budget to pay a professional. While we still advise hiring an expert to create high quality videos, it is possible to create professional-looking content by using just your phone the area that surrounds you.

Adobe Premiere Rush allows you to film, edit, and produce engaging video content from your mobile device. First, you download the app and sign up for your free trial. Then, you point, shoot, and record your video. After you finish, you can make changes such as editing the beginning or the end, adding in after effects, and placing copy anywhere throughout the recording. Best of all, upon completion, these videos can seamlessly be shared throughout your social channels.

To check out how it works and claim your free trial, please click here.

SELF-DISCOVERY: Unleash the Achiever within

Pillars of Self-Confidence

  1. Be more self-aware and know what you need to beat doubt.
  2. Get to know yourself and your values, beliefs, strengths, and weaknesses.
  3. Accept your imperfect self like you love and accept many others’ imperfect selves.
  4. Realize that no one is better than you because you are unique. You can’t compare apples to oranges.
  5. Embrace your uniqueness and be your 100% authentic self.
  6. Look at your accomplishments. (Proud of you).
  7. Take action to face and challenge your fears.
  8. Understand your emotions to make the right decisions and behave per your values. Emotions can take control of you and make you do things you wouldn’t ordinarily do.
  9. Practice self-confidence. Confidence is a skill to be developed, so repeat 1-8 daily.
  10. Have your self-confidence heroes. You know, those people that just seem okay in all situations, the people that draw you and others in. Think, “What would my self-confidence hero do?”

SOCIAL CAPITAL: Build a powerful network

You’re Saying Swearing Is Good?

Okay, well, not “good” exactly, but it can work for you if you time it correctly. Adding a minor curse word at the right time, with the right audience, can make what you’re saying more impactful and can give you credibility. If this sounds counterintuitive, it is, don’t worry.

Usually, we don’t advocate for swearing because it has the effect of diminishing your message, and most importantly, it often makes people sound less educated. Curse words, aside from when you stub your toe or yell out of frustration, are “filler words” such as “uh,” “ah,” and “um.” Most use curses to emphasize or in place of a better word but can’t find the right one, so they use a common curse to fill in the blank of what they’re trying to say. We all do this to some extent (minus the most religious among us).

However, a swear used correctly can revitalize a conversation, draw attention back to you, grab a laugh, and invigorate your listeners. Don’t employ this tactic all the time; it will lose it’s value if you lean on it too much. Swearing too often can have the opposite effect and make you seem lazy in your speech or, worse, limited in your vocabulary. Used once in a while, though, you can drive home a message with the extra impact and punch you’re looking for you.

The next time you’re in a boring meeting, finish it up with a “Let’s get this shit done!” and see how the room brightens up, laughs, or becomes motivated, especially if you aren’t known for swearing.


What does it mean when someone is “racing for pinks”? Answer below.

NEWS BREAK: Stay informed

1% BETTER: Improve each day

Put a sticky note on the back of your phone in the AM and, throughout the day, write down the things you need or want to remember. Your phone goes everywhere with you; the physical reminder will do wonders.

Trivia answer: “Racing for pinks” means a race in which the winner earns the loser’s car. Pink slips represent a vehicle’s title document recording ownership.