Read time: 8 min

Good morning. We’re going bananas because it’s National Banana Split Day.

Get this: The original banana split was created in a pharmacy not an ice cream parlor in 1904.  Banana splits were the brainchild of David Evans Strickler,  a pharmacist’s apprentice who enjoyed experimenting with new soda fountain sundaes in his free time.

You can treat yourself to one if you read today’s newsletter. Here’s to lickin’.


“When you complain, you make yourself a victim. Leave the situation, change the situation, or accept it. All else is madness.“

– Eckhart Tolle

THE FIRST STEP: Seize the opportunity

Partnership for Co-founders

Finding the right team is a crucial first step in any new venture. Out of startups that have failed, 23% said that not having the right team contributed to their failure.

Additionally, startups with two founders, rather than one, raise  30% more capital, grow their customers three times as fast, and are less likely to scale too quickly.

Like most things, the whole is greater than the sum of its parts.

The Right Combo

Many founders make the mistake of finding a co-founder who is exactly like them with the same strengths (yay) and weaknesses (yikes), rather than finding someone with complementary skills to make up for their shortcomings. Ideally, startups should mix skillsets and personality types. For example, having two techies who have no clue about business or two people who are shy and afraid of public speaking will present unnecessary challenges.

Just as important is finding someone who you can trust. Running a business, especially an early-stage company, presents many opportunities to do some shady stuff. Ensure that you have someone you don’t have to question their ethics or priorities and who can handle responsibility.

Below are places online that make it easier to connect with potential partners:

Don’t worry. It might be a long process. Sorry, no co-founders at first sight.

ADVENTURE & LIFESTYLE: Live the life you want

You Can’t See Your Laptop Screen On A Beach

I (Kyle) have been writing for over 7+ years and have been freelancing full time for a while now. Every once in awhile, I will see an ad on Instagram from an individual claiming that they can teach you how to become a full-time copywriter in less than 90 days.

Ads like this, promise and make you believe that buying their course will result in you being able to ditch your boring cubicle and work on the beach whenever you want. Spoiler alert: You can’t see your laptop screen on the beach.

I point this out because someone along the way created this idea that being an entrepreneur or full-time freelancer was somehow “easier” than working in an office. These same people are selling the notion that by simply buying a course, you will transform your lifestyle overnight. I’m sorry to say that none of this is true.

Leaving your full-time job to work for yourself is very exciting but also challenging. If you don’t hustle, you won’t get paid. If you spend a week on a beach, no one is paying you vacation time for that. Freelancing means applying to gigs, taking phone calls, and doing research. It also means applying your craft year after year to get better, improve your reputation, and slowly (or hopefully, quickly) make more money.

Your lifestyle doesn’t change because you “declare” you are now an entrepreneur, or you buy a course that “gives you all the tools.” It’s a long journey that is usually toughest at the beginning. If that course you are looking at was actually that good, the ad would be highlighting real benefits, not making lofty (often false) promises.

ACHIEVERS’ ARMORY: Equip yourself with proven tools & tactics

Track Your Team’s Time

Chances are if you are in charge of a team of any size in 2020, you are doing so remotely. Therefore, tracking your team’s time has become more critical and challenging. Tracking time is especially important for anyone who has to bill clients based on the amount of time your team did work for them. Having a time tracking system in place can help keep you organized and prevent issues in the future.

Toggl is a simple yet powerful time tracking tool that can you can implement in minutes. Each member of your team has their own account. Each day, they log the amount of time they worked. This information then gets stored in a central database for you to review at any time. Employees can manually enter in a time period or use the timer function to track the amount of time they took to complete a specific task.

The best part of Toggl is that each time entry can be assigned a specific project or client. At the end of each day, week, month, or quarter, you can see how many hours your team spent working on a specific project or for a particular client. This type of information can be incredibly useful when it comes time to bill your customers or review your overall productivity.

To get a peek at how Toggle works, please click here.

SOCIAL CAPITAL: Build a powerful network

Sharing Too Much?

You might ask yourself, “am I sharing too much, too little, too often?” TBH it depends. When you’re not mindlessly scrolling through your feed, social media can be kind of confusing.

We’re running through the optimal sharing frequencies and times across platforms, so you can get the most engagement and awareness for your business or the quench your validation thirst for likes and shares for your personal accounts. We’re guilty.

Optimal Sharing Amounts and Times Across Platforms:


  • Some of the best times to share are from 2 pm to 3 pm, 6 pm to 6:40 pm, and 7:15 pm to 8 pm.
  • Spikes at 10 am, 11 am, 1 pm, and 4 pm.
  • Share between three and five times a day. A quip, a thought, an article, whatever your heart fancies. Luckily, Twitter is pretty informal.


  • Optimal clicks between 2 pm and 4 pm and from 6 pm to 11 pm.
  • Share to FB once per business day or 20 times a month.


  • Peak times for posting align with commuting times (not that that means much right now). From 9 am to noon, from 2 pm to 4:30 pm, and an evening spike from 6 pm to 7 pm.
  • Share on LinkedIn three to five times a week. This keeps your posts higher in your connections feeds.

NEXT LEVEL: Keep your success going

Talk Ain’t Cheap – The Value of Learning a 2nd Language

Research shows that speaking a 2nd language can open your mind to different perspectives and new ways to solve problems.

Speaking a different language can actually change our thought patterns. These mindset changes are illustrated in a study of bilingual Mexican Americans where they were given a personality test in both English and Spanish. Participants scored higher in extroversion after taking the test in English. American culture does emphasize assertiveness.

Speaking in a foreign language requires logic to choose the right words and put them in the correct order, sharpening your decision-making and leading to more rational- rather than emotional- choices.


What state ends with its own 2-letter postal abbreviation? It’s been a state since the 1700s, but not in the original 13. Answer below.

NEWS BREAK: Stay informed

  • Kellyanne Conway will leave her post at the end of the month while her husband, George Conway, is withdrawing from The Lincoln Project, to focus on their family.
  • TikTok sued the Trump administration Monday in response to an executive order that seeks to ban the short-form video app from the United States.
  • University of Hong Kong scientists claim to have the first evidence of someone being reinfected with the virus that causes COVID-19.

1% BETTER: Improve each day

Put a Ziploc bag of toiletries/goodies in your car with things like toothpaste, toothbrush, deodorant, bug spray, floss, pain reliever, bandaids, snack bars, etc.

Bonus tip: If you have a pet, put a small bag of their food in the car for when you spend a little extra time in the car.

Trivia answer: Kentucky – KY