Read time: 9 min
September 25, 2020
Good morning! I’ve been watching Jeopardy! recently, and the games have been so much easier…or maybe I’m just getting smarter. Either way, it is fun and addicting to challenge myself and score. Final Jeopardy was absolute cake a few nights ago; each contestant (and I from my couch) got it correctly- Who is Louisa May Alcott.
“If we did all the things we are capable of, we would literally astound ourselves.”
-Thomas A. Edison
NEXT LEVEL: Keep your success going
Part 3: Sell, Sell, Sell
The final part of this entrepreneur series is all about selling. The companies that succeed are those who do the best marketing and sell the most. Entrepreneurs should place top priority on selling—all day, every day.
Entrepreneurs can take these nine steps from Darren Hardy to help them build their sales skills:
- Think of prospects as people they are going to help by finding ways to solve their problems.
- Develop empathy with their customers’ needs by connecting with what they feel, think, and experience.
- Avoid “finding a need and filling it.” Instead, they should ask questions and listen to perceive customers’ needs and fulfill them.
- Determine customers’ most important desires and align their products and services to fulfill those desires.
- Abandon the use of cold calling and instead focus on finding relationships with others to connect to prospects. I always have to laugh a little when someone says, “Oh, I’m not a salesperson.” Don’t fool yourself. Everyone sells—even you.
- Seek out influencers who can tap into their networks to generate large volumes of transactions for the entrepreneurs.
- Deliver shock and awe when wooing prospects, and do not worry about being too aggressive or overbearing. With this approach, entrepreneurs will win many more customers than they will lose.
- Spend 90 percent of their time focused on the 10 percent that are the best buyers of their client base— those customers who are easy to reach, quickly make purchasing decisions, and generate the most profits.
- Narrow their focus further by identifying the top 50 prospects that could deliver thousands of sales and focusing all their time and energy selling to them—and only them.
Think back to the start of Apple’s revolutionary “Think Different” campaign by Steve Jobs.
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”
SELF-DISCOVERY: Unleash the achiever within
Finding Joy In Every Day
One of my biggest pet peeves when it comes to working in an office is people who always ask, “Is it Friday yet?”. I never understood that type of mentality. Yes, your weekend plans are usually more “fun” than working. However, this constant reference to the weekend also means writing off the other five days in your week. If you are not careful, you could end up wishing your life away.
Anytime someone asked if it was Friday, I would think and sometimes respond with, “You have to find some sort of joy in every day.” There is no reason not to find something to be happy about every single day. It could be simple things like a podcast you listen to in the car, your hot coffee in the morning, or having dinner with your family. Even if you don’t love your current work situation, I am sure you have a co-worker or two you enjoy speaking to. After a long, hard day, instead of thinking about the weekend, think about what small, enjoyable activity you can do when you get home. Try to save the day, instead of just throwing it away. These days, the weekends blend into the workweek anyways.
By focusing on the small things that bring you joy, you allow yourself to enjoy more of your life. If you do the math, you spend nearly two-thirds of your week either getting ready for, commuting to, or being at work. You cannot just write off the entire day because you have to spend some of it doing something you don’t like. Instead, be grateful that you have so many little things in your life that you get to enjoy every day.
ACHIEVERS’ ARMORY: Equip yourself with proven tools & tactics
Virtual Therapy For A Virtual World
The COVID-19 pandemic has impacted so many’s mental health. Even during normal times, your mental health is something to monitor at all times closely. To achieve your goals, your mind must be healthy and sharp, and your vision focused on the task at hand.
Sanvello has been rated the number one app for people dealing with stress, anxiety, and even depression. Over 3 million people use it to access valuable services such as peer support, coaching, and therapy. The best part is that the cost of these services might be covered in-part or in-full by your health insurance. They also offer daily strategies and resources for those who need a little support and direction throughout the day.
Click here to learn more about how Sanvello’s services can work for you.
STAND UP EIGHT: Triumph & persevere
What is Grit
Grit is passion and sustained persistence applied toward long-term achievement, with no particular concern for rewards or recognition along the way. It combines resilience, ambition, and self-control in the pursuit of goals that take months, years, decades, or even a lifetime. Why does grit matter? Excellence sometimes seems like the result of natural talent. But even if that’s true, no matter how gifted you are or how easily you learn, you still need to work for it. There are few shortcuts in life. In most research studies, grit and measures of talent and IQ are unrelated, suggesting that talent puts no limits on the capacity for passion and perseverance.
Check your grit level by considering how true the following are for you:
- I enjoy projects that take years to complete
- I am working towards a very long-term goal
- What I do each day is connected to my deepest personal values
- There is at least one subject or activity that I never get bored of thinking about
- Setbacks don’t discourage me for long
- I am a hard worker
- I finish whatever I begin
- I never stop working to improve
THE FIRST STEP: Seize the opportunity
Time To Call In The Favors
When starting a new business or side hustle, the money will be tight, and time will be limited. You can’t do everything yourself, nor can you afford to pay someone to do everything on your list. If you have spent the last few years building a network of friends, family, and past co-workers, this is the time to call in the favors.
You don’t have to have done something for someone to call in a favor. What we are talking about here is making a list of the resources you need and finding people in your network that might be willing to help you out or, at the very least, point you in the right direction. You would be surprised how many people will offer some free or discounted service to help you get going.
These services may include web development, graphic design, sales, marketing, legal, and finance. Ideally, you know someone in your network who can help you with these types of deliverables. For example, if you have a co-worker who builds websites, he may be willing to make you a simple WordPress website in return for a client testimonial. If you know a lawyer, perhaps they will agree to glance at a contract before you send it out.
Think about who you’ve helped in the past and, therefore, may be likely to do the same for you. Understand that not everyone will be willing or able to help you for free. However, those who were once in your position are likely to try to help out somehow.
FUN STUFF – FRIDAY PUZZLE
Each of the following clues refers to a word that begins with “ten.” Can you guess all 10 of them?
- Delicate or gentle
- A racket game
- Stretched tight
- A dwelling
- An opinion held to be true
- A length of time
NEWS BREAK: Stay informed
- Florida’s AG asked law enforcement officials to investigate Mike Bloomberg‘s efforts to pay off court fees and other fines so people with felony convictions can vote.
- Mary Trump, President Donald Trump’s niece, filed a lawsuit Thursday accusing the President and his siblings of committing fraud in order to deprive her of her interests in the family real-estate empire.
- Costco Wholesale Corp. brought in $4 billion in profit for the first time in a fiscal year, thanks to a big boost from shoppers stocking up during the COVID-19 pandemic.
1% BETTER: Improve each day
This 2-minute post-shower cleaning routine will keep it feeling fresh. Squeegee shower walls, floors, and doors after every shower to remove mildew-causing moisture. Then, wipe these areas again with a dry towel to get rid of any last bit of water.
FRIDAY PUZZLE ANSWER
- Tenement or Tent