Read time: 9 min

September 22, 2020

Good morning! Try this new Starbucks order, you’ll thank us. Warning: it’s a little basic and…expensive (definitely use your 150 stars reward with this one).  It’s literally Fall in every sip.

Hot Pumpkin Spice Latte (Grande)2 pumps of pumpkin sauce, 2 pumps of cinnamon dolce syrup (sugar-free or regular), 2 pumps of vanilla syrup (sugar-free or regular), skip the whipped cream, add extra pumpkin spice topping, replace the milk with your milk choice (ours is Almond)

Don’t forget, we’re closing in on Election Day, figure out everything about voting here.


“Men must live and create. Live to the point of tears.”

-Albert Camus

STAND UP EIGHT: Triumph & persevere

Being Passionate About Who You Do It For

In Darren Hardy’s The Entrepreneur Roller Coaster, he shares the story of Todd Duncan. When Todd Duncan hit rock bottom, it wasn’t the what, why, or how, but rather who that motivated him to stand back up.

At 45, Duncan oozed success. Professionally, he was the author of twelve books, a public speaker, and a successful business owner. Personally, he had a beautiful wife, two sons, houses, fancy cars, a country club, a beach club, season tickets, and private jets. From all looks, he lived a perfect life. Unfortunately, he made a few wrong business moves that cost him millions and the financial crisis prompted him to sell his business bearing his name. He lost his company and job while maintaining a non-compete.

While stuck in stressful and endless legal battles, his fate worsened. His adored, show-stopping wife had terminal cancer- stage four in her breast, liver, lung, brain, and bone. She passed away within a year. Ultimately, the person who fired him settled, leading him to recover everything he lost.

When asked why he re-entered a battlefield that had embarrassed and beaten him up so mercilessly, he responded with not what, why, or how, but who.

He answered, “I was instantly a single father of my two teenage boys who had just lost their mom… I had school tuition and mortgages to pay, and debt to manage”.

He had to become a pillar of strength, not for himself but rather for his family.

He still remembers the morning his oldest son came into his bedroom concerned and said, “Dad, you need to do what you teach. Just keep going.” And that he did.

LEADERS & INFLUENCERS: Learn from the best

Part 2: Johanna Beyer

Welcome to part 2 of our interview with the founder of On Your Path​, Johanna Beyer. If you missed part 1, check your inbox for yesterday’s edition. We left off talking about how Johanna’s clients spend years being miserable before deciding to make a change. The key takeaway is that if you are miserable at work today, it will only worsen over time.

During our conversation, we talked about Emotional Intelligence and what it meant to her. “It means knowing your strengths, but it really means knowing your weaknesses and triggers. It’s about being in touch with yourself when you are not at your best and understanding what you need to do to course-correct and get back on track. It’s the ability to identify when a powerful emotion like anger is starting to take over. These are called shadow behaviors, and the sign of high emotional intelligence is being able to keep these in check and not let them take control over you.”

We all encounter feelings of anger or bitterness towards other people or particular situations. If we are not in touch with what triggers these emotions, we allow them to take over, and we must suffer the consequences of what happens next. The next time you get angry at work, take a breath, and analyze what triggered you. Repeat this exercise until you see a pattern emerge.

I closed our conversation by talking about the mindset necessary to leave a successful career for something brand new and unknown. “Many people I work with have nailed a certain level of achievement in their lives, including promotions and reaching the c-suite level. When they get to me, they are ready to work on a different type of achievement that is more personal and riskier. The mindset shift they need to make is how to leverage that fear that comes from wanting to make such a significant life shift. You have to understand you will have inner voices that will tell you that you can’t do it or you are not good enough. The key is not to let those voices trick you out of pursuing what you really want.”

We thank Johanna for taking the time to speak with us and look forward to sharing additional excerpts of her interview in future editorials. To learn more about On Your Path Consulting, click here.

ACHIEVERS’ ARMORY: Equip yourself with proven tools & tactics

Light Up Your Content World

Studies show that consumers prefer video content to reading. This is a wake-up call for brands that rely solely on content such as blog posts and website pages. While your videos do not need to be award-winning, they should live up to a certain level of quality and professionalism. Quality starts with your lighting and ensuring your viewers can clearly see what you are presenting.

LumeCube is the portable lighting solution that helps add a professional lighting element to any video you create. It’s ideal for someone who creates videos on their laptop or regularly participates in video interviews or meetings. They also offer various solutions for those who record on hand-held cameras, mobile phones, and even drones. If you are recording content, LumeCube has a solution for you.

To browse their full library of products and see them in action, click here.

NEXT LEVEL: Keep your success going

Hobby vs. Career


Say you like to paint in your free time or are really great at taking photos. Your friends and family might suggest, “you should start selling these.”

So, you consider it and take the next step. You start a business doing what you love, which, on the onset, seems simple.

But here’s the reality:

  1. You’ll have to stop relying on referrals from friends and family at some point. Those will eventually run out. You’ll have to explore other ways to market and sell your creations. #It’sOfficiallyaBusiness
  2. Working on demand might stifle your creativity. You’re bound to get 50 of the same exact order. You’ll need to find ways to enjoy this repetitious process.
  3. You’ll be creating under pressure. Having deadlines or meeting a shipment date will not feel as free as creating stuff at a whim.

Although it’s possible to take our hobbies to the next level, we may find more enjoyment in letting our hobbies be just that- hobbies.

SOCIAL CAPITAL: Build a powerful network

What Do You Do For a Living?

When you meet someone for the first time, the most common question asked during a foray of small talk is what they do for a living. Honestly, though, do you like being asked this question? Most don’t because they don’t want to be defined by their 9 to 5. Not to mention, if they are in-between positions or don’t like their current role, your conversation will be on life support.

Instead, try asking these questions:

  • Have you been on any vacation or fun trips lately? Positivity abounds! This question will invoke a positive response as they will conjure memories of past vacations for you to discuss.
  • I need new music to listen to. What do you suggest? With this question, you allow the person to speak about something they care about and makes them feel like you genuinely care about their opinion.
  • Have you seen ________ on Netflix? It doesn’t matter what show it is. This question opens the door to a conversation about TV shows, movies, and other forms of entertainment.
  • What do you do for fun outside of work? This is a great question to learn something interesting about your new contact. You can make a mental note of this and revisit it during your next encounter.


What Broadway musical was advertised with the line: “Before the century ends, see how it all began” in 1999? Answer below.

NEWS BREAK: Stay informed

  • A public affairs official at the National Institute of Allergy & Infectious Diseases will “retire” after being identified as the anonymous author of blog posts on a conservative website that disparaged Dr. Anthony Fauci.
  • The Louisville Metro Police Department is currently under a state of emergency “in anticipation” of an announcement in the Breonna Taylor case.
  • Stock futures flat in overnight trading Monday after S&P 500 posts 4-day losing streak.

1% BETTER: Improve each day

A shoehorn is an underrated tool. Get one to save your fingers from stuffing your feet into your shoes because we both know you don’t untie your shoelaces every single time.

Trivia answer: Ragtime.