Read time: 10 min

October 9, 2020

Good morning and happy Friday. 


“Every strike brings me closer to the next home run.”

–Babe Ruth

LEADERS & INFLUENCERS: Learn from the best

Srinivasa Ramanujan, Mathematician of God

Meet Ramanujan, the mathematician of God. Ramanujan was born in India in 1887 and died at the age of 32 in 1920. With little training in mathematics, he had a gift for mathematics and number theory. Despite no formal education, Ramanujan was able to understand and compute complex mathematical equations with ease and often after only being exposed to them once or twice.

What astounds historians and mathematicians today about Srinivasa was that during his life, he computed equations completely independently from professional settings, formal understanding and training. Ramanujan was sponsored by an English professor to come to England to advance his studies and contribute to the mathematical community. He astounded leaders in Cambridge and amazed professors with what were then considered groundbreaking theorems in mathematical identity.

Many of us dislike math for the complexity it appears to be and the lack of (seemingly) practical application to our daily lives. Mathematicians would argue vehemently the opposite, that every day you can see math in the most mundane to the most majestic. Srinivasa was not some spectacular student or lauded academic, he was a poor boy from India. He had a gift, unquestionably, and one recognized by important leaders and influencers of his time, but he need not have been recognized to have been an achiever.

ACHIEVERS’ ARMORY: Equip yourself with proven tools & tactics

Nurture Your Leads Into Customers

The number one wish of small business owners is more hours in the day. Following closely behind is the desire to have more help. Ideally, your sales and marketing teams would be stacked with experts to execute your strategies, nurture your leads, and manage your customer database. Until that day comes, Keap is here to provide the solution you have been looking for.

Keap is a comprehensive CRM tool that allows you to automate the organization and nurturing of your leads and prospective new customers. This platform enables you to set up a series of emails to help you communicate your brand’s value and products to any new lead who fills out a form on your website or landing page.

This automated response system includes

  • Greeting each new lead with a personalized welcome message
  • Sending existing clients automatic reminders, emails, and texts
  • Archiving all past lead and customer communications in one place

In addition to their impactful lead nurturing tools, Keap offers additional automation tools. Click here to view their line of services and watch a demo video.

MINDSET: Unleash the Achiever within

Fine…I’ll Do It Myself

DO IT. Seriously, just do it. We mean this in the sense of Nike’s “Just Do It,” not what the #MeToo movement is against. If you need something done, do it yourself! Thanos learned this lesson the hard way, remember? Using proxies (3rd parties) often leads to confusion, time delays, and inefficiency because your proxy relies on your message rather than your vision. Doing something yourself will yield a more remarkable result than delegating it to someone else.

Don’t confuse this message with the incredibly useful time-saving skill of exporting tasks to others through practical delegation. Delegating is a skill most executives heavily rely on, and doing so gives them the ability to attend to more significant matters that require their direct attention. It frees them up to do the things that only they can do.

Equally important is not to expect someone to do something for you. Expecting someone to do something can lead to disappointment and aggravation. We all do this to some degree, but having a mindset of “I can handle it and will” improves your confidence and makes you a pleasure to be around.

This attitude is extremely valuable when asking for help from others. For those who aren’t inclined to dish out help in general, they especially don’t want to help someone who hasn’t even tried to accomplish something themselves first. There’s an ocean of difference between being asked for help from someone who first tried, failed, and is now coming to you because they can’t progress any farther, and someone who is lazy and wants you to do something for them. The next time you want help, or someone wants help from you, keep this in mind.

THE FIRST STEP: Seize the opportunity

6 Steps to Setting Up an LLC

  1. Choose the state – before choosing the state you’ll be forming your LLC in, determine if you do business mainly in your state, or do you sell products and services in other states? Many businesses are registered in Delaware because of their pro-business laws.
  2. Choose llc name – after you’ve chosen your state, you should figure out the name of your LLC. Don’t fret this too much because you can always use a DBA, or doing business as, if you think of a better name.
  3. Select a registered agent – next you need to select a registered agent to receive all legal papers connected to your LLC. This registered agent can be a person or another entity authorized to receive these legal papers.
  4. File your Articles of Organization. To file the Articles of Organization you will need your LLC name, the name and address of your registered agent, a statement of purpose for the LLC, and the names of the initial members or managers (depending on the state).
  5. Create an operating agreement. This is an important document that contains the internal operations of the LLC, including rules on holding meetings, the powers of members and managers, voting, elections, and quorums.
  6. Get your EIN. Your LLC will obtain a Federal Employer Identification Number (EIN or FEIN). Most banks will require you to give your EIN before opening a bank account for your LLC.

EMOTIONAL INTELLIGENCE: Master the soft skills

Five Clues to a Great Story

Here are five clues to creating a great story from Pixar writer and director Andrew Stanton:

  1. Make me care. A story needs to draw the sympathy of the audience. For example, at the outset, the Ugly Duckling is rejected by his siblings, and Dorothy is separated from her family in “The Wizard of Oz.”
  2. Take me with you. At the center of a story is a journey, a mystery, a problem that entices the audience and makes the story worth listening to, reading, or watching. For example, the Ugly Duckling decides to venture into the world alone, and Frodo sets out on his quest in “The Lord of the Rings.”
  3. Be intentional. Forget needless exposition or distractions and focus on moving the story along. Protagonists must have an inner motivation, driving them toward an overarching goal that they are continually striving to achieve. For example. the Ugly Duckling is in search of his own identity, as well as acceptance from his peers, and in “Gladiator,” Maximus wants revenge against those who killed his family.
  4. Let me like you. The audience also must relate to and appreciate your characters to make them worthy of attention. For example, both the Ugly Duckling and Rocky endure trials and tribulations to pursue their goal; the audience can empathize. Creating likable characters gets the audience invested.
  5. Delight me. Charm and fascinate the audience. Make them forget themselves, if only for an instant. When the Ugly Duckling transforms into a beautiful swan and finds acceptance amongst his peers, that’s a beautiful moment. When Luke Skywalker destroys the Death Star in “Star Wars,” the audience experiences real catharsis.
These five clues for creating a great story apply when you’re literally writing a story, coming up with a new LinkedIn post, sharing your own experiences, or crafting your business pitch.


Bourbon, sugar, mint, and water make up which type of cocktail? Answer below.

NEWS BREAK: Stay informed

  • 13 charged in plot to kidnap Michigan Gov. Gretchen Whitmer.
  • The Commission on Presidential Debates announced that the second debate scheduled for October 15 in Miami would instead feature virtual appearances by the two candidates, which President Trump said he would not participate in.
  • Louise Glück was awarded the Nobel Prize in Literature “for her unmistakable poetic voice.”
  • Covid-19 cases are trending upward across the US, with only two states reporting a decline of cases compared to last week.

1% BETTER: Improve each day

Choose one person you lost contact with and send them an email or text.