Here’s a different take on our usual Stand Up Eight. Not about a person, but a product-a TV show.
Whether you’ve binged watched the show on Netflix or not, you’ve undoubtedly heard of “Money Heist.” The show was doomed to fail before Netflix picked it up. When the first episode premiered in Spain, it drew 4.5 million viewers, but as the series continued, the viewership plummeted. The creators and cast accepted the series was a flop. Writer Javier Gomez Santander regarded the series run as a “failure” in 2019.
Netflix acquired the exclusive rights for the series, re-cut the series into shorter episodes, and renamed it from “La Casa de Papel” to “Money Heist” for distribution in the English-speaking world. Netflix added “Money Heist” to its library with little advertisement, but subscribers quickly fell in love.
“Money Heist” became the most viewed program on Netflix in France, Italy, Argentina, Chile, Brazil, and Portugal. It also has significant support in North Africa, the Middle East, and Turkey. The series was atypical in being watched across many different profile groups. Now, “Ciao Bella,” one of the shows most iconic songs, has become a rallying cry across the globe, including in protests in Lebanon, Iraq, France, and Chile.
Things that seem like they’re over end up turning around. Maybe, it just takes a little time, patience, and different circumstances.