When you develop an idea for a business, you tend to think about it a lot before sharing it with the world. You nail down what the idea is, how it can make money, and who is more likely to buy it. You may even begin writing content and building a website. During all of this, your vision becomes even more evident. Soon, you are ready to share your idea with the world. Then, come the confused faces.
When you first pitch your new business, be prepared to be met with an array of reactions. Some or most will be positive and supportive. Those are the people you will lean on during the tough times. Unfortunately, some will be negative and poke holes in your plan. Those are the people that will motivate you to succeed, and there will undoubtedly be a handful of people who are just confused.

When you pitch your idea, and someone meets it with a confused look, it takes you by surprise. This is because you have been working so hard for so long that the idea, message, and vision is crystal clear… to you. You know precisely what you’re doing. However, the person you are talking to is not in your head. They are relying solely on you to walk them through the entire thought process. If they don’t get it, it’s your fault for not explaining it properly.

So, talk about your idea to as many people as you can. If they look confused, use it as an opportunity to refine your pitch. Ask what they are confused about and where you need to provide more information. Over time, you will be able to clearly describe your company to anyone you are talking to. Until then, harness the power of the confused faces to improve your brand messaging.