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Read time: 14 min


Good morning, Achiever!

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INSPIRATION

β€œAll you need to do is organize your butterflies.”

– Dorothy Height​

MINDSET: Train your brain to win

Microsteps – Changes Too Small to Fail


Aristotle said, “Habit’s but a long practice,” which “becomes men’s nature in the end.”

Our lifestyles are the total of our habits. Some may say that by changing your habits, you can change your life–and that’s exactly what Arianna Huffington set out to do.

Two years into building The Huffington Post, Arianna Huffington found herself burned out and exhausted. She decided to prioritize her well-being and decipher the connection between well-being, performance, and productivity.

Her new company, Thrive Global, created small, actionable, and science-backed steps to make immediate changes in your daily life.

Research shows that starting small makes new habits more likely to stick. The small steps are, simply put, too small to fail.

She gives humble founders and big-shot executives the same advice: “We need to have a mindset shift and stop believing the delusion that in order to be successful you need to be always on and available 24/7, that you need to deprioritize yourself.”

Here are 10 of Huffington’s favorite microsteps:

  1. Pick a time at night when you turn off your devices β€” and gently escort them out of your bedroom.
  2. Set an alarm for 30 minutes before your bedtime.
  3. Sit down when you eat, even for a few minutes.
  4. Turn a sit-down meeting into a walking meeting.
  5. Turn off all your notifications, except from those who need to reach you.
  6. Do an audit of your phone’s home screen to reduce time-sapping distractions.
  7. Let yourself be bored.
  8. Block time on your calendar to manage your email.
  9. Set aside a specific time (even 5 minutes) each day or week dedicated to worry time.
  10. Declare an end to the day, even if you haven’t completed your to-do list.

Huffington recommends doing the same Microstep every day for 32 days to establish a new habit (hopefully).

Remember to create an environment where doing the right thing is as easy as possible. Your brain wants to take the road of least resistance. Most importantly, don’t underestimate the power of the small changes you make over time. Later on, the small changes too small to fall become too big not to notice. And we’re all the better for it.

ACHIEVERS’ ARMORY: Equip yourself with proven tools & tactics

Hire The Marketing Help You Need


As a business owner with a marketing background, I often wondered how those without that type of experience are able to market their products or services. It must be so overwhelming trying to figure out which marketing channel or strategy is right for you. The term marketing has expanded to include things like websites, landing pages, social media, SEO, email, content, as so much more. As you grow your company, you will need someone with marketing experience to push your brand forward.

MarketerHire is an on-line talent platform that offers a deep and experienced pool of marketing based freelancers for you to choose from. They are offer talent specializing in all types of marketing that are ready to work for you. Each candidate they present has already gone through and passed a rigorous interview process, skills assessment, and background check. By the time a resume reaches your desk, all the hard work has been done for you.

A program like MarketerHire is crucial because it allows you to hire someone on a temporary base and confirm if they are a good fit. You do not have to know a lot about what skills to look for and what type of specific experience makes someone qualified to fill your current marketing needs with them. With the average match time of 2 days, you can hire marketing help faster than the traditional method of posting a job and scheduling a formal interview.

To learn about the different types of marketing positions, you can fill today, click here.

NEXT LEVEL: Keep the success going

Uhh…I’ll Double Check Next Time


We’re willing to bet that there’s a spelling or grammar mistake in almost every email conversation out there, and in every text message conversation. Most of these are harmless and often amusing but they can be dangerous at times (wish you were here*** srry my b). We send so much communication between our friends, colleagues and contacts and it’s so instantaneous that we don’t even register a spelling mistake if we make one.

Try getting into the habit of simply re-reading what you’re going to send, whether through email or text. Text is easier because it’s short and re-reading an email that you’ve just spent half an hour writing is just annoying, but it could save you from unclear communication or worse.

The real benefit to this, especially in a world with Twitter, is to rethink about what you want to say. In the best case, you fix a misspelling or a grammatical error (your or you’re anyone?) and in the worst case, you catch yourself about to send something you didn’t really mean or think through that could have unintended negative consequences. You’ll sound more articulate, more thought out and intentional. It’s only takes a few seconds to simply reread what you’ve typed out but you never know, your future could depend on it.

Now watch, there’s going to be a misspelling in this editorial that we missed…

LEADERS & INFLUENCERS: Learn from the best

The (Infinite) Game of Life, Wanna Play?


There are two kinds of games: finite and infinite. Play a finite game to win, play an infinite game to continue to play. James P. Carse, discusses these two games in his book Finite and Infinite Games: A Vision of Life as Play and Possibility.

In a finite game, the game comes to an end when someone has wonβ€”one person. In contrast, according to Carse, in an infinite game, “players cannot say when their game began, nor do they care. They do not care for the reason that their game is not bounded by time.”

Simon Sinek builds on Carse’s idea in The Infinite Game. If there are two kinds of games, we ought to know which game we are playing. “We are more likely to survive and thrive if we play for the game we are in.” Although we don’t choose which game is in play, we do decide to play the game with a finite or infinite mindset.

In business, playing with an infinite mindset means building an organization to last well beyond our own leadership. It is a long game. Think Disney.

An infinite-minded leader builds a company that can both weather and be positively transformed by change. Resilient companies may emerge from upheaval entirely different from when they went in.

Sinek states that any leader playing with an infinite mindset must follow five essential practices:

1. Advance A Just Cause

A Just Cause is our picture of the futureβ€”where we are going. A Just Cause must be for something, inclusive, service-oriented, resilient, and idealistic. A Just Cause provides the framework for a series of goals that ultimately advance the Just Cause. Goals are short term and finite; a Just Cause is long-term and infinite.

2. Build Trusting Teams

In trusting teams, team members feel free to express themselves. Groups who are motivated by a desire to get things done and go home ASAP are transactional. There is no room or time to be vulnerable. There is an element of fearβ€”fear of missing out, looking stupid, and not fitting in.

Fear can force us to act in ways that are counter to our own and organization’s best interests. We may choose the best known, proven finite option rather than risking the unknown infinite.

3. Study Your Worthy Rivals

In a finite game, it is “us” against “them.” We see a competitor as something to beat. “If we are a player in an infinite game, however, we have to stop thinking of other players as competitors to be beaten and start thinking of them as Worthy Rivals who can help us become better players.” Think Apple and Samsung.

There is a strategy for picking a Worthy Rival. We choose them “because there is something about them that reveals to us our weaknesses and pushes us to constantly improve … which is essential if we want to be strong enough to stay in the game.”

Being the best can also mean that you’re the only one, which is sometimes not impressive. When someone else comes along and topples you, you don’t have anything. Don’t strive to be the best. Strive to be better–better than who came before you, your rivals, and yourself.

4. Prepare for Existential Flexibility

While finite minded players fear surprises and disruption, the infinite minded player is transformed by them. “Existential Flexibility is the capacity to initiate an extreme disruption to a business model or strategic course in order to more effectively advance a just cause.”

Sinek shares a great example of Existential Flexibility through the evolution of Walt Disney. Walt Disney Productions had enormous success releasing Snow White and was a great place to work, until it went public. It became more finite and less infinite in its approach. So, Walt Disney founded a new company that began work on Disneyland with an infinite mindset. Disney explains:

“Disneyland will never be finished. It’s something we can keep developing and adding to. A motion picture is different. Once it’s wrapped up and sent out for processing, we’re through with it. If there are things that could be improved, we can’t do anything about them anymore. I’ve always wanted to work on something alive, something that keeps growing. We’ve got that in Disneyland.”

5. Show the Courage to Lead

Leading with an infinite mindset is not easy. Finite games are seductive; they can be fun and addictive because it feels great to win!

Often leading with a finite mindset is like putting a bandaid on a shark bite. Your solutions may work now, but you’ll be facing the same problems later.

Although our lives are finite, we play them in the infinite game of life.

When we advance a cause bigger than ourselves, we live with an infinite mindset. Those who share our vision are our partners and worthy rivals in the cause. We work together to do better and become better ourselves.

SELF-DISCOVERY: Unleash the achiever within

Who Hurt You?


One of the top reasons people don’t follow through on pursuing their dreams in self-doubt. That little voice in our head that prevents us from moving forward with something we want to do. We convince ourselves of lies that we aren’t good enough, smart enough, or talented enough to achieve more in life. We are so afraid of not matching up or failing in the end that we don’t even attempt to start.

However, have you ever stopped to figure out where all that self-doubt comes from? Why does your mind shift to negative thoughts and end with telling yourself you should just give up. If you dig deep enough, you will find that someone along the way did this to you. Someone, at some point in your life, hurt you.

When you think about trying something new, different, exciting, or challenging, what stops you? What thought always pops into your head. Someone put that thought there. Maybe it was your parents always scolding you for not getting good grades. It could be your boss from a past job that was always criticizing your work. You might have so-called β€œfriends” who are afraid you are doing better than them and, therefore, always have to point out the downside of whatever you are trying to accomplish.

The bottom line is your self-doubt is a collection of lies. These lies have been formed over time by people who intentionally or unknowingly hurt you with their words and actions. You think you can’t do it because someone else told you that, not because it’s true. All those barriers that were preventing you from greatness aren’t real. Once you realize this, you will be able to move towards those goals and dreams you’ve avoided for so long.

FUN STUFF – TRIVIA TIME

Which of the 6 official languages of the United Nations is spoken by the fewest people worldwide?

Answer below.

NEWS BREAK: Stay informed

  • SCOTUS ruled on Wednesday in favor of the religious rights of employers to refuse to offer free birth control.
  • The number of confirmed coronavirus cases in the U.S. rose 2% compared to a day earlier, totaling more than 3 million. That represents more than a quarter of all cases globally.
  • The Ivy League is canceling sports competitions for the upcoming semester, becoming the first Division I conference in the U.S. to scrap football.
  • Brooks Brothers filed for bankruptcy protection on Wednesday.

1% BETTER: Improve each day

Select three microsteps from today’s Mindset editorial, and commit to doing them for the next two weeks by writing action steps in your calendar.

Answer: French. Si vou plait.