We read and hear stories about great people who create works of genius in isolation, but this couldn’t be farther from the truth. Thomas Edison had hundreds of people working for him. So did Steve Jobs and Bill Gates.

It’s simple: big ideas aren’t accomplished alone. A lot of creatives recognize this and surround themselves with like-minded people who complement their skillsets.

People are everything. Who do you want to work with or spend your Saturdays with? Who do you want as a partner? Who has skills that you don’t? Who’s going to tell you the truth even when it’s painful?

Some of these people are your “3:00 am friends,” the people you have known for a long time, you can call or call you any time some serious crap is going down, and you value genuinely and deeply.

In business, it’s much more transactional. That doesn’t mean you don’t enjoy each other, but what brought you together was perceived value or a transaction. You trust the person enough for the intended purpose of the relationship. After the transacting ends, the relationship ends or is put on a serious hold until the next business encounter.

What remains true is that your relationships, both personal and professional, affect your quality of life and career. It’s essential to build ongoing relationships by continually adding value, investing in others, and having them invest in you. Just the same, it’s crucial to develop relationships that impact your creative endeavors in both a business and a support network sense.

It’s best to deal with great people from 9:00 am to 5:00 pm and have the people at 3:00 am you can laugh with and support you.