When you start out as a business owner, you are responsible for all facets of your business. This included marketing, sales, shipping, invoicing, and anything else that needed to get done. As your business grew, these roles expanded, but you had to take on new responsibilities such as hiring, performance reviews, software management, and much more. For a long time, you have been working in your business.
However, to take your company to the next level, you need to begin to transition out of working in your business to working on your business. It will be crucial that you start to delegate daily responsibilities to departments such as finance, logistics, marketing, sales, and human resources. While important, those everyday tasks are no longer worthy of your time and energy.
You must begin working on the tougher, big picture items to grow and scale your business correctly. This includes a long term business strategy, sales goals, and developing new projects. For some, this also means recruiting investors to commit large sums of money to your future. That will only happen if you can present a solid business plan for the growth of your organization. That is considered working on your business.
It may be difficult to let go of some of the tasks you have been doing for the past few years. Trusting others to carry out your vision is challenging and will take time. However, it is a process that you must begin if your company is going to grow. Remember, you did not start your business to be average. You started it to be extraordinary, which means taking your position and responsibilities to the next level.