Becoming a movie star, exploring your mind and following your curious side‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Read time: 13 min

Good morning, Achiever!

Check out how to maximize our newsletter here.


“I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.”

–Leonardo da Vinci

STAND UP EIGHT: Triumph & persevere

Becoming the Toughest Man Alive – David Goggins

David Goggins is the toughest man alive. He is the only member of the US Armed Forces to complete SEAL training, US Army Ranger School, and Air Force Tactical Air Controller training.

He’s also the current Guinness record holder for completing 4,030 pull-ups in 17 hours. Alongside that record are multiple first-place finishes at the most brutal ultra-endurance events (marathons consisting of hundreds of miles). Before any of these accomplishments, though, Goggins was making $1,000 a month working as a 300 pound, out of shape exterminator and living paycheck-to-paycheck.

One morning, Goggins heard a program on TV about Navy SEAL training. Goggins was sick of feeling like a nobody and he wanted the feeling of true accomplishment. At 24, Goggins decided he wanted to become a SEAL himself. For two weeks, he called recruiters. All he heard was “no,” but he didn’t stop.

When he finally got one “yes” to come into the office, he learned he had to meet basic physical requirements. At 6’1″, he couldn’t weigh more than 191 pounds. In less than three months, Goggins lost more than the necessary 106 pounds. Next was SEAL training.

The toughest mental and physical challenge of the program is Hell Week, which is 130 hours of continuous training. Goggins had to go through three Hell Weeks in a year, after pneumonia and stress fractures forced him to drop out of the first two.

Goggins transformed. He credits his transformation to his mindset, saying the most successful are “focused and obsessed…driven on whatever it is that they want to accomplish in life.” Broken into smaller pieces, there’s no obstacle that is insurmountable. There’s always a step that’s actionable. After all, every 100-mile marathon is completed one step at a time.

Here’s the best part: Goggins had been living with an undetected congenital heart defect, which leaves his heart functioning at only 75% capacity. And yet, Goggins has had an exemplary military and athletic career.

He tells us that the world can’t hurt him, but really, he’s chosen not to let it.

ACHIEVERS’ ARMORY: Equip yourself with proven tools & tactics

Light, Camera, YOU!

It is a well-known fact in the marketing world that video is king. Customers would much rather watch a video than read a long post. If you have a message, knowledge, or expertise you want to get out into the world, you should be doing so through video. Years ago, this was a difficult task. You needed to rent out a studio and have someone shoot you on a professional camera. Luckily, times have changed. Sharing your video content with the world has never been more straightforward, and CloudApp will show you how.

CloudApp is a video recording and distribution platform that makes recording and sharing videos easy and efficient with your followers. Simply download the software on your phone and begin recording through the camera on your laptop or MacBook. Once you are done, add elements such as graphics, music, and intro and extro slides. CloudApp takes your basic videos and turns them into quality, professional-looking content.

Once you have created your video, you can download the file and upload it to any website or social channel you choose. You can also capture your video in a link and e-mail directly to your customers or team members. This seamless process allows you to create a consistent video sharing strategy without worrying about wasting time, messing something up, or producing low-quality content.

You will be amazed at how you can utilize CloudApp as an employee and small business owner. To learn more about its various use cases, click here.

MINDSET: Train your brain to win

Exploring Mindfulness

What Is It?

Mindfulness is the ability to be fully present and aware of where we are and what we are doing at the moment. It means focusing solely on your current situation and not bringing up the past or worrying about the future. By practicing mindfulness, you are giving all your energy and effort into what you are working on and the outcome you want to produce.

Why Is It Important?

Time is the most valuable thing you have. If you are going to achieve your goals and progress in life, you need to be as focused as possible for as long as possible. You cannot waste your time thinking about stuff that is beyond your control. It is very easy to waste your energy getting upset about things that did not work in the past. It is also very common to get worried about the future and paralyzed by the bad things that could happen. Being present means you are focused on making the best out of your current situation.

How Can You Practice It?

For an achiever, it is all about doing everything to the best of your ability. To accomplish this, you must give your undivided attention and energy to the task at hand. For example, if you are in a meeting at work, you cannot afford to get distracted by the project due at the end of the week. You need to be fully present in that meeting, learning new things, contributing to the conversation, showing your value, and developing your skills.

If you are working on your side hustle, you don’t have time to waste by thinking about the things that haven’t worked out in the past. Yes, that first product might not have sold well, and you don’t have the advertising budget you wish you had. Getting upset about it will not change your situation. However, it will lower the quality of the content you are creating or the outreach e-mails you are writing because you are distracted.

The key is to focus on what you can control. Wherever you are, be all there. Focus on the current situation, what you can learn, and what you can utilize to progress forward. Spend your precious time pushing yourself towards your goals instead of worrying about things that you will never be able to change or control.

LEADERS & INFLUENCERS: Learn from the best

The Juries In: Building a Long-lasting Culture

In 1906, reform-minded President Theodore Roosevelt wanted to change the U.S. attorney’s office for the Southern District of New York (SDNY). The SDNY had become a place of political patronage, uninterested in challenging the powerful.

Roosevelt changed that with a single appointment, although he might not have known the impact of his choice at the time. He appointed Henry L. Stimson, a young, Harvard-educated Wall Street lawyer, who would serve as secretary of state and secretary of war for four presidents of both parties.

As the new U.S. attorney, Stimson immediately fired people he estimated to be careerists or corrupt (or both). He refused to hire patronage candidates, even rejecting candidates of congress members. Recent graduates from top law schools replaced the toxic people. Stimson only wanted the young lawyers for a few years, after which they would go work for law firms and replaced by other idealistic and talented young lawyers. He was trying to prevent the careerism, patronage, and corruption he rooted out at his start.

Without a doubt, Stimson didn’t decide to make these significant changes lightly. But, he knew what he had to do. Because of Stimson’s unabashed and strong leadership, the SDNY pivoted in 1906. In the words of one of the district’s judges, “Henry L. Stimson changed the office of United States Attorney. He created the model of competence, integrity, and professionalism that has set the standard for prosecutors ever since.”

In 1906, Stimson founded a culture of independence and principle that has withstood the test of time. The culture is drilled into lawyers during the application process, reinforced by their supervisors, and enforced by the many federal judges and powerful law firm partners who are alumni.

Stimson demonstrated a quality that leaders have today: the desire to lead people who are willing to change, those still impressionable to acclimate to a new culture, champion it, and protect it. A powerful culture that people support is long-lasting.

SELF-DISCOVERY: Unleash the Achiever within

Follow Your Curiosity

As humans, we prefer to have a plan of action. It’s ideal when we know what we are doing, how we are doing it, and what the outcome will be. This type of thinking drives many of your daily behaviors and habits. It is also why some people stay in that crappy job longer than they should. It might not be great, but at least you know what you are getting. It’s also the reason people don’t take that next step to better their lives. That next step has too much uncertainty attached to it.

This is why you must follow your curiosity. If you are curious about something, you owe it to yourself to check it out. It might seem scary because you are unsure of what you may find. However, following your curiosity does not commit you to anything. You can always go back to what you were doing. All you are committing too is learning a little more about that thing you have been considering doing or that topic you want to learn more about.

If you are curious about starting your own side hustle, take a few minutes later today and check out what goes into starting a new website. If you are curious about that new workout place, stop by and ask for a tour. Perhaps you want to learn a new language? All you have to do right now is research a few programs and see what past customers have to say.

All the things listed above will be lacking a clear cut plan on how to get from start to finish. That’s okay. If you are curious about trying something new, just take a few small steps to get started. When you do, I am willing to bet what you find will motivate you to take a few more steps. Then, before you know it, you are doing it.


Where does success come before work?

Answer below.

1% BETTER: Improve each day

Throw out three items from your desk that you no longer need.

Riddle Answer: The dictionary!